Brand Design Project
Livco
Creating a modern and elegant brand for a home builder.
Livco
Livco is a home builder and consultancy established by passion-fuelled second generation builders. Offering quality workmanship and a wealth of knowledge for anything from building inspections to renovations and new home builds. Livco is a quality brand, encapsulating the feelings of a luxurious European holiday in the comfort of your own home, while also honouring the roots of the founders by citing architecture common to their home region.
Passion and a wealth of knowledge have been at the fore-front of creating this brand, while ensuring it remains corporate, modern, and accessible.
Values: Passion | Quality | Knowledge | Professionalism | Dependability
Brand Direction
This custom mood board was chosen in the Creative Direction stage of the design process.
This concept focusses on the high-end, quality, and passionate values behind the brand. By offering a corporate feel, this concept represents the consultancy arm of the business while still honouring construction through the red rooves found on the lettering. This provides a nice balance between the two sides of the business.
The rooves on the lettering subtly honour the origin of the name (named after the owners’ original hometown) with orange roof tiles and cream houses being typical of the Bosnian and Croatian regions. This has also been referenced in the colour choices, but presented in a professional and neutral way.
The typography choices are both elegant and bold. The lettering is modern and has personality without overstating. The photography style is modern, bright, and luxurious while complimenting our branding palette. The overall vibe of is very sleek, modern, high-end, and strong.
Main Logo
Livco is a brand with passion at its heart. With the origin of the name honouring a special place for the founders, it was only fitting that the architecture of “Livno” was referenced in the design of this building company. This can be seen with the red roofs on top of the lettering of “liv”. This is a subtle but effective link to the building industry and makes the brand more sophisticated and unique than a run-of-the-mill house logo.
Secondary Logo
This logo has been created for spaces where the original logo may not fit. This could include square designs or smaller spaces, where less detail is required in order to remain legible.
The lettering has been stacked in a classy yet unexpected way, keeping in tone with vision of the brand.
Logo Mark
Condensed option of our main logo suitable for social media profile covers and where space is restricted.
Submark Logo
This alternate version of the main logo is to be used when wanting to express the more personal and creative side of the brand.
This forrest tree has been introduced to incorporate the only missing factor to a Livno landscape. Living amongst tall beautiful trees is representative of living comfortably and happily.
Typography
The primary font is a serif font that is both elegant and bold. The lettering is modern and has personality without overdoing it.
The secondary is a hairline san-serif font that works to keep
within the same theme while balancing the main font.
The supporting font is another classic font with a slight point of difference to be memorable.
Website Mock-up
