Copywriting: Blogs & Email Marketing
Minderoo Foundation
Crafting an engaging and accessible tone for Minderoo’s email community
Minderoo Foundation is a Western Australian philanthropy working to forge a fair future by courageously challenging inequalities and campaigning for meaningful change.
They turned to Revolution Lane to develop and maintain a friendly, approachable tone for their eNewsletter and feature blogs—one that could transform research-heavy, academic content into accessible, engaging language for all readers.
What’s Hiding In Your Bowl of Spaghetti?
Surprisingly, plastics and spaghetti bolognese have more in common than you might think. And that's not just because each is—for better or worse—a household favourite.
The very foundations of these two things share some interesting similarities. And what’s more, from store to table, plastic is encountered at every stage of preparing this dish. So, it's no wonder that microplastics (and the chemicals within them) are hiding in your spag bowl.
Discover Minderoo's groundbreaking research into plastic’s toxic chemicals and how to get involved in the charge for change through the UN's Global Plastics Treaty.
5 Unsuspected Everyday Items That Contain Plastic
Plastic is everywhere, woven into the fabric of our everyday lives—from the foods we eat to the items we handle daily. We are all too familiar with its devastating environmental repercussions, but Minderoo’s recent Umbrella Review with JBI reveals some incriminating evidence for its harm to something else—our health.
While we continue to tackle these larger societal issues, what can we do on an individual level? As consumers, we still have the power to reduce our exposure to the harmful chemicals in plastics and microplastics. So, what should we be avoiding?
To help answer that question, Minderoo compiled a list of 5 everyday items that might surprise you with their hidden plastic content, alongside some safer and affordable alternatives.
Uncovering the sea-crets of inner (*not outer) space
When you think of vastness, where does your mind wander? Perhaps it ventures to outer space and the many planets we’ve yet to discover. But what about inner space? There’s nothing quite as vast as our oceans on this planet—and we’re yet to discover about 80% of them.
Many questions are yet to be answered. But, thankfully, with the development of groundbreaking technology, we are a lot closer to knowing a lot more.
Imagine if a single bucket of seawater could reveal most of what we need to know about life in its surrounding waters.
Dive into the blog below to learn how Minderoo is uncovering the many sea-crets of our oceans and the marine life that call it home.